Sometimes, the smallest details can make a humongous difference.

Take, for example, a slight change of wording. Words carry not only meaning but substance and can define a situation based on the weight and temperament of the word in the perception of the readers.

Case in mind:

Instead of using the term “goal setting”, what if we used the word “dream planning”?

As important is the process of setting goals to achieve desired success, somehow it seems that the terminology is almost generic in a way. Goal setting and planning are such critical, lifeline processes in designing, running, and growing a small business – yet so many small business owner don’t have a concrete plan.

My idea is to revitalize the spirit in small business owners by bringing their consciousness back to what got them started in the first place: The Dream. The daily operations of the business often gets in the way of seeing the big picture of The Dream, as often the small business owner is a key producer of the organization, if not the sole producer. This is the central concept in my own small business, Laura The Project Gal – to help small business owners find, define, and achieve their dreams. 

I’d love your thoughts on the importance of rhetoric in goal setting. Am I making a big ado about nothing? Or could we dig into the spirit of entrepreneurs with a rhetorical concentration of words that touch the heart?

Please comment below – I’d love to get the conversation going.